Toyota Ireland CSR and Social Contribution Policy
Introduction
Corporate Social Responsibility
Since its foundation Toyota has continuously strived to contribute to the sustainable development of society through the manufacturing and provision of innovative and quality products and services that lead the times. In order to contribute to sustainable development, Toyota believe that interacting with its stakeholders groups encompassing, customers, employees, business partners, shareholders and local communities is of considerable importance. Our Corporate Social Responsibility polices mean that Toyota always endeavour to build and maintain sound relationships with our stakeholders through open and fair communications
Social Contribution
We believe that our contribution to society must go beyond providing great products and fostering economic prosperity. Working closely with not-for-profit partners or non-governmental organisations, we seek to make a real difference to the communities in which we live, work and serve. Working with local communities and stakeholders Toyota Ireland promotes various programmes on environmental awareness, road safety and technical education which are outlined below.
Toyota Ireland's Activities
Environment
Toyota Ireland is an official partner of ECO-UNESCO, Ireland's Environmental Education and Youth Organisation. ECO-UNESCO's aims are to raise environmental awareness, understanding and knowledge of the environment among young people; to promote the protection and conservation of the environment; and to promote the personal development of young people through practical environmental projects and activities. Toyota Ireland's support of ECO-UNESCO includes the provision of a Toyota Prius to the organisation, and the sponsorship of the ECO-UNESCO Club of the Year Award to be presented at the annual Youth Environmental Awards. For more information visit: http://www.ecounesco.ie.
Road Safety
Toyota Ireland supports The Irish School of Excellence Secondary Schools Driver Education Programme which aims to improve the quality of driving by targeting younger drivers while they are still at school. The School, which is supported by Toyota Fund for Europe and Toyota Ireland, believes that implementing a comprehensive driver education programme for students in secondary schools will improve the standard of driving and safety on our roads.
The programme brings together all of the necessary elements that are required to become a responsible driver. Part 1 of the programme is a 10 week in-school module taught to students in preparation for the Driver Theory Test. Part 2 of the programme which requires students to take 10 practical driving lessons with an approved instructor before taking the driving test.
More information regarding the Irish School of Excellence can be found at their website: www.irishsoe.com
Toyota Technical Educational Programme
In 2006, together with the Toyota Technical Educational Programme (T-TEP), the Toyota Fund for Europe (TFfE) started a new project aimed at improving the quality, results and overall attractiveness of automotive education programmes for young students. T-TEP, which fosters excellence in automotive mechanics education, currently supports more than 220 automotive schools in 23 European countries.
Toyota Ireland supports the education and training needs of apprentices and technicians through the Toyota Technical Education Programme (T-TEP) by the provision of training vehicles, equipment and information to a number of Technical Institutions including Dublin Institute of Technology and Cork Institute of Technology. In addition Toyota Ireland provides support to the Department of Education in preparing apprentices for events such as Euro Skills and World Skills competitions.