Sponsorship
Toyota Proud Sponsors of the Munster Rugby Team
Since Toyota’s sponsorship of the Munster Rugby team began in 2004 Munster have claimed two Heineken Cup titles in 2006 and 2008 and have redeveloped Thomond Park to host a crowd of 26,000 fans.
The continued partnership between Europe’s number one club rugby team and Ireland’s leading motor distributors amounts to a 5 million euro investment by Toyota between 2007 and 2010.
In addition to the basic sponsorship fee, Toyota's on-going commitment to Munster Rugby takes account of bonus payments based on performances in the Heineken Cup. It also provides for continued investment in general marketing, communications and advertising that will help boost the Munster rugby and Toyota brand images.
The redevelopment of Thomond Park and the planned refurbishment at Musgrave Park signals a new chapter in the history of rugby in the province.
The years ahead represent exciting times for Munster Rugby as the Red Army of fans continues to inspire the players on the pitch. The strength of this team and organisation continues to grow and Toyota Ireland are very proud to be a part of the Munster Rugby story that will continue to thrive for generations to come.