When Toyota Ireland was founded in 1973, few could have guessed it would grow so quickly to become the country’s most trusted and beloved car brand. 50 years and over 40 dealerships later, we remain a wholly Irish brand, with a proud family-owned heritage, starting with
Dr. Tim Mahony, whose unique vision played a crucial part in making Toyota what it is today: Ireland’s best-selling car brand.
So much has been accomplished in 50 short years. We’ve witnessed the birth of the Corolla, which has grown to become Ireland’s favourite car, synonymous with trustworthiness and efficiency. We’ve joined forces with some Irish Heroes: Together, we have given a famous Japanese brand an authentic Irish voice.
In that time, we’ve consistently innovated. Toyota’s pioneering hybrid electric technology, first showcased in the hybrid icon, the Prius, has grown to become one of the world’s leading powertrains. Our leadership in hybrid electric technology has helped more Irish people to leave diesel cars behind, reducing emissions and creating a future with cleaner air for us all.
This commitment perfectly embodies our brand promise: “Built for a Better World”. And that’s a promise that goes far beyond building cars.
You’ll find it in our sponsorship of Paralympics Ireland, and our support for incredible athletes like Ellen Keane and Nicole Turner, as a part of our global commitment to breaking down barriers to mobility. You’ll find it in our new partnership with Big Brother, Big Sister, an inspirational programme that brings young people and adult mentors together for just one hour a week and makes a huge difference to a child’s life. From the thousands of child car seats we’ve helped to fit, to the millions of phone-free kilometres driven using our Face It Down drivers, we continue to build a better world for everyone.
We wouldn’t be where we are today, with tens of thousands of Irish drivers by our side, if it weren’t for every team and every staff member, working together to help us carry on this journey. And we look forward to continuing to build a better world for the next fifty years, and beyond.