As one of the most prestigious motor shows in the world, if you've got something new and exciting to reveal, Frankfurt is the place to do it – and in 2015 we've got plenty to make you stand up and take notice.
The best just got better
The Prius rewrote the automotive rulebook back in 1997, and 2015 marks another significant milestone in its pioneering history. As the first car to be built on our brand-new TNGA platform and incorporating our advanced fourth-generation Hybrid Drive System, the new Prius is now even quieter, more responsive and delivers a comfortable, fun-to-drive experience.