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Our Guiding Principles

Our basic principles in management and our stance towards our stakeholders
Our Guiding Principles have long been a foundation for the way we manage our business. First drawn up when our business was started in 1937 and updated in 1997, they remain at the heart of our management philosophy. 

  • A strong foundation


    Since Toyota's foundation, we have acted in accordance with our Guiding Principles. They enable us to produce reliable vehicles and support the sustainable development of society through ever-changing innovation and the provision of high-quality products and services. They help us achieve and maintain sustainable development through respect, trust and responsibility in our relationships with people, cultures, nations and the environment. 



  • Our Guiding Principles

    Since 1937
    (updated in 1997)

  • Honour the language and spirit of the law of every country and region, and undertake open and fair business activities to be a strong corporate citizen of the world.
  • Respect the culture and customs of every country and region, and contribute to economic and social development through corporate activities in their respective communities. 
  • Dedicate our business to providing clean and safe products and to enhancing the quality of life everywhere through all of our activities. 
  • Create and develop advanced technologies and provide outstanding products and services that fulfil the needs of customers worldwide. 
  • Foster a corporate culture that enhances both individual creativity and the value of teamwork, while honouring mutual trust and respect between labour  and management. 
  • Pursue growth through harmony with the global community via innovative management. 
  • Work with business partners in research and manufacturing to achieve stable, long-term growth and mutual benefits, while remaining open to new partnerships.