Cars that use cleaner, alternative fuels can only have an impact when the public takes them up in large numbers. Part of our New Vehicle Zero CO2 Emissions Challenge therefore involves working with the public to make our new-generation electrified vehicles more widely available. We will also be encouraging development of the necessary infrastructure – such as filling stations and charging points – to support their use.
2050 Global Challenge
Our goal is to reduce global average CO2 emissions from new vehicles by 90 per cent by 2050, compared to Toyota’s 2010 level.