The road to Paris is set for Team Toyota; Ellen Keane, Nicole Turner and Jordan Lee, as they prepare to represent Ireland and compete in swimming and high jump competitions this August and September at the 2024 Paralympic Games.
The campaign which localises Toyota’s global ‘Start Your Impossible’ platform features three Irish Paralympian stars who will compete at the games: Ellen Keane, Nicole Turner and Jordan Lee. We’re immersed into their world as we see the level of preparation it takes in everyday life to compete at their level.
The campaign brings to life the incomparable effort required for athletes to compete at such an elite level in the Paralympics Games; it shows the dedication, pride and ambition of the athletes; and is a powerful message to show what it takes to make that extra millimetre, to shave off that extra millisecond, in order to achieve greatness.
Spotlighting paralympic athletes is essential to Toyota. This campaign, voiced by our athletes, demonstrates how they have pushed boundaries and turned their dreams into a reality. By working with Ellen, Nicole and Jordan, Toyota aims to ignite the spark of endless possibilities living within the people of Ireland and encourage the next generation of athletes to believe in their future.
Ellen Keane, Irish Gold Medal Paralympian, said, “Toyota’s Start Your Impossible is a real glimpse into the hard work and commitment it takes to compete in the Paralympics. I am surrounded by the strongest people who continuously inspire me. Even though I have competed in four games, I am still blown away by my teammates and competitors. The Paralympics introduced me to a community of people just like me, where I feel confident with who I am. By sponsoring the Games, Toyota is connecting people with disabilities across Europe to a community of people just like them.”
